Multimedia finds its application in various areas
including, but not limited to, advertisements, art, education,
entertainment, engineering, medicine, mathematics, business,
scientific research and spatial, temporal applications.
A few application areas of multimedia are listed below:
- Creative industries
Creative industries use
multimedia for a variety of purposes ranging from fine arts, to entertainment, to
commercial art, to journalism, to media and software services provided for any of the industries listed
below. An individual multimedia designer may cover the spectrum
throughout their career. Request for their skills range from technical, to analytical
and to creative.
- Commercial
Much of the electronic old and new media utilized by commercial artists
ismultimedia. Exciting presentations are used to grab and keep attention in advertising. Industrial,
business to business, and interoffice communications are often developed by creative services firms for
advanced multimedia presentations beyond simple slide shows to sell ideas or liven-up training.
Commercial multimedia developers may be hired to design for governmental services and nonprofit services
applications as well.
- Entertainment and Fine Arts
In addition, multimedia is heavily used in the entertainment
industry, especially to develop special effects in movies and animations. Multimedia games are a popular
pastime and are software programs available either as CD-ROMs or online. Some video games also use
multimedia features.
Multimedia applications that allow users to actively participate
instead of just sitting by as passive recipients of information are called Interactive
Multimedia.
- Education
In Education, multimedia is used to produce computer-based training courses
(popularly called CBTs) and reference books like encyclopaedia and almanacs. A CBT lets the user go
through a series of presentations, text about a particular topic, and associated illustrations in
various information formats. Edutainment is an informal term used to describe combining education with
entertainment, especially multimedia entertainment.
- Engineering
Software engineers may use multimedia in Computer Simulations for anything from
entertainment to training such as military or industrial training. Multimedia for software interfaces
are often done as collaboration between creative professionals and software engineers.
- Industry
In the Industrial sector, multimedia is used as a way to help present information
to shareholders, superiors and coworkers. Multimedia is also helpful for providing employee training,
advertising and selling products all over the world via virtually unlimited web-based
technologies.
- Mathematical and Scientific Research
In Mathematical and Scientific Research, multimedia is
mainly used for modeling and simulation. For example, a scientist can look at a molecular model of a
particular substance and manipulate it to arrive at a new substance. Representative research can be
found in journals such as the Journal of Multimedia.
- Medicine
In Medicine, doctors can get trained by looking at a virtual surgery or they can
simulate how the human body is affected by diseases spread by viruses and bacteria and then develop
techniques to prevent it.
- Multimedia in Public Places
In hotels, railway stations, shopping malls, museums, and
grocery stores, multimedia will become available at stand-alone terminals or kiosks to provide
information and help. Such installation reduce demand on traditional information booths and personnel,
add value, and they can work around the clock, even in the middle of the night, when live help is off
duty.
A menu screen from a supermarket kiosk that provide services ranging from meal planning to coupons. Hotel
kiosk list nearby restaurant, maps of the city, airline schedules, and provide guest services such as
automated checkout. Printers are often attached so users can walk away with a printed copy of the
information. Museum kiosk are not only used to guide patrons through the exhibits, but when installed at
each exhibit, provide great added depth, allowing visitors to browser though richly detailed information
specific to that display.
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